Collectables program
Key BA on a new loyalty currency spanning loyalty management, POS, merchandise and reporting. The program targeted roughly $200M in incremental sales.
About 360networkClear thinking.
Clear thinking.
Practical progress.
360network helps consumer brands and retailers de-risk loyalty, customer data and marketing technology programs, so they launch with clear requirements instead of costly rework.
It's led by Pawan Singh, a senior Business Analyst with more than 10 years on programs like these inside some of Australia's best-known retail and consumer brands.
Request a free 45-minute program risk check
The person behind the work
Calm, structured
and practical.
I'm Pawan, a Melbourne-based senior Business Analyst. For more than a decade I've worked inside loyalty, customer data and marketing technology programs at Woolworths Rewards, Coles, Adairs, The Star Entertainment Group, Endeavour Group and SEEK.
The pattern I see again and again: programs rarely stall because the technology is wrong. They stall because requirements, data rules and ownership weren't clear before the build started. I started 360network to fix that earlier, when it's cheapest to fix.
I'm at my best where the work is complex, many teams are involved, and the business needs a clear next step.
Track record
Where I've done this work
Customer Data Platform
Gathered requirements and supported the Tealium CDP rollout, capturing in-store and online data to build a single customer view for personalised offers.
Product, pricing and promotions data
Defined data, integration and validation requirements for a Meta Advantage+ proof of concept that generated 1,000 SKU-level ads in under an hour, with a pathway to 10,000.
Golden Customer Record
Defined data governance, business rules and validation for a unified customer record across CRM and digital platforms, including hands-on data quality checks.
Marketing platform migration
Defined requirements, data mappings and transformation rules for the move from legacy platforms to Salesforce Marketing Cloud, enabling personalised customer communications.
Pubs+ loyalty
Defined loyalty rules and loyalty engine integration for a consumer app, working with legal to meet state-based gambling and alcohol regulations.
Delivered in employed and contract roles before founding 360network.
Certifications: Salesforce Certified Marketing Cloud · Scrum Master Certified (SMC)
Our approach
Define the problem.
Then move forward.
The outcome is not paperwork for its own sake. It is a stronger basis for the next decision.
- Requirements before build
- Data rules before integration
- Clear ownership before go-live
- Process clarity before automation or AI
- Readiness before launch
Next step